Challenge X (2004 – 2008)

In the first decade of the new millennium, the American automotive customer market trended toward larger family-sized vehicles. At the same time, an increased need to reduce energy consumption, as well as decreased vehicle emissions, was becoming imperative. As a result, the automotive and electronics industries, the U.S. and Canadian governments, and the academic community worked together to launch Challenge X: Crossover to Sustainable Mobility.